GEENA BEAUTY is a South African beauty brand aiming to elevate the South African beauty industry, providing makeup lovers with an international equivalent to high quality makeup products and more importantly, the global beauty industry with South African representation.

 

With our debut product, our FLUFFED UP lashes, GEENA BEAUTY is the brand where quality meets all that is diversity, elevation, creativity and confidence. Our FLUFFED UP lashes feature 5 different styles made to sit lightly on the eyes and fit perfectly on your eyelid. Each named after a very important beauty influence in our founder's life, that being, her two grandmothers, her mom, her sister and herself. 

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'GEENA BEAUTY is about redefining what it means to be a South African beauty brand' 

- Alex Geena Martin, Founder of GEENA BEAUTY